Marketing & Sales
mobi |eng | 1998-05-31 | Author:Joseph Sugarman [Sugarman, Joseph]
Whenever we used a celebrity as in this BluBlocker commercial, we teased the audience in the beginning of the show to create curiosity and get them to watch the full ...
( Category:
Marketing & Sales
December 2,2017 )
mobi, epub |eng | 2013-05-22 | Author:Dave Trott
PART SEVEN THE ART OF WAR Fragging When I was at art school in New York, I knew a guy who was there on the GI Bill of Rights. This ...
( Category:
Small Business & Entrepreneurship
December 2,2017 )
mobi |eng | 2008-01-30 | Author:John Rosen & AnnaMaria Turano
We do suspect, however, that most marketers probably think their target customer has a more slowly ticking stopwatch than they do, in fact, exhibit in the real world. With all ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2015-10-30 | Author:Doug Devitre
Doug Devitre’s 12 Musings for Mobile Meetings 1. Each participant agrees to act as if they were participating in a meeting with one another face-to-face. 2. Each participant is prepared ...
( Category:
Skills
December 2,2017 )
mobi |eng | 2014-05-28 | Author:Cesar Brea
Figure 10.1 Managing Bias Checklist Some discussion questions: • Take the scorecard to the next three or four meetings you go to. What biases do you observe? • What’s behind ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2015-10-04 | Author:Andrew Davis
Digging Deep in Greensburg Before the tornado, Greensburg’s most famous attraction was the world’s deepest hand dug well. Using shovels, picks, and barrels, Greensburg’s early settlers dug the 109-foot deep, ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2010-03-30 | Author:Lewis Carbone
Eye-Opening Discoveries Be prepared for some surprises when assessing. Among other things, you may identify different potential customer targets than the ones you expected. When Allstate began assessing experiential opportunities, ...
( Category:
Processes & Infrastructure
December 2,2017 )
mobi |eng | 2016-02-02 | Author:Lisa Earle McLeod
They Operationalize Their Values From the moment he got his first business cards, Greg has always put the customer first. That ethos carried over to his sons. Wife Nancy recalls, ...
( Category:
Processes & Infrastructure
December 2,2017 )
mobi, pdf |eng | 2007-09-03 | Author:Jean-Marie Dru [Dru, Jean-Marie]
A COMMON PHILOSOPHY A culture only becomes legitimized over time. But as we have seen, the very first years are crucial. They set the tone, light the way forward. It ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2016-01-17 | Author:Perry Marshall & Talor Zamir
FIGURE 19–7. Add Sitelinks to Your Campaigns in the Ad Extensions Tab FIGURE 19–8. The Sitelink Menu Lets You Choose the Text and the Page Your Customer Lands on When ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2013-07-28 | Author:Edward L. Bernays [Bernays, Edward L.]
17 A Typical Survey Finding—America Looks at Nursing IN public relations it is not only the individual organization or its product that needs to be integrated with society. Very often ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 1988-12-31 | Author:Neil Rackham [Rackham, Neil]
Two Successful Strategies for Talking about Competition We’ve observed two ways in which successful salespeople weaken their competition without damage to their own image. The first way is to mention ...
( Category:
Marketing & Sales
December 2,2017 )
Investigative Selling: How to Master the Art, Science & Skills of Professional Selling by Omar Periu
mobi |eng | 2013-09-24 | Author:Omar Periu
Make sure that the last piece of information is memorable. Leave them with a good impression. Most of all, leave them with a promise to provide the best possible service, ...
( Category:
Marketing & Sales
December 2,2017 )
mobi, pdf |eng | 2009-05-17 | Author:Joseph Sugarman
18. Desire to Collect There must be a natural instinct in the human race to collect, as I learned from my marketing experience. If you are selling a collectible, it’s ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2013-02-19 | Author:Stephen Monaco
Understanding Voice of Customers Provides Long-Term Value Maintaining ongoing dialogues with customers allows insight into what the company is accomplishing. Voice of Customer is not a snapshot from one certain ...
( Category:
Processes & Infrastructure
December 2,2017 )
Categories
| Advertising | Consumer Behavior |
| Customer Service | Marketing |
| Public Relations | Sales & Selling |
| Search Engine Optimization |
Popular ebooks
Man-made Catastrophes and Risk Information Concealment by Dmitry Chernov & Didier Sornette(5962)Influence: The Psychology of Persuasion by Robert B. Cialdini(4745)
The Miracle Morning by Hal Elrod(4684)
The Hacking of the American Mind by Robert H. Lustig(4345)
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini(4189)
Unlabel: Selling You Without Selling Out by Marc Ecko(3631)
Ogilvy on Advertising by David Ogilvy(3569)
Hidden Persuasion: 33 psychological influence techniques in advertising by Marc Andrews & Matthijs van Leeuwen & Rick van Baaren(3529)
Purple Cow by Seth Godin(3174)
Who Can You Trust? by Rachel Botsman(3113)
Kick Ass in College: Highest Rated "How to Study in College" Book | 77 Ninja Study Skills Tips and Career Strategies | Motivational for College Students: A Guerrilla Guide to College Success by Fox Gunnar(3102)
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly(3017)
This Is Marketing by Seth Godin(2996)
I Live in the Future & Here's How It Works by Nick Bilton(2965)
The Power of Broke by Daymond John(2939)
The Tipping Point by Malcolm Gladwell(2880)
Building a StoryBrand by Donald Miller(2872)
The 46 Rules of Genius: An Innovator's Guide to Creativity (Voices That Matter) by Marty Neumeier(2823)
Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind by Dan Roam(2761)
Market Wizards by Jack D. Schwager(2680)
